ETRE

ETRE [et-ruh] is a premium skincare line and wellness lifestyle brand that believes your natural state of equilibrium is the ultimate form of well-being. ETRE aims to connect our planet’s most potent elements to individuals in order to usher them into their individual states of harmony. Through this, the brand challenges people to feel their best, by feeling most like themselves. Drawing from the phonetic spelling of symmetry, si-mə-trē , ETRE (which also means “to be” in french) symbolizes both balance within and reverence for the natural world, as it relates to our wellbeing.

Ryan led creative direction for ETRE’s brand identity build. Deliverables included brand mission, pillars, purpose, and voice along with logo, colors, and packaging design.