HIYO

‘HAPPY IN YOUR OWN’ CAMPAIGN

HIYO is a Los Angeles based beverage company rethinking the way the world drinks. It’s the first organic social tonic that produces similar stress-relieving, mood-boosting feelings which people usually seek from alcohol, but instead from healthy, functional ingredients.

Having grown a significant following on social media and built their foundations as a Direct-To-Consumer brand, the brand began scaling national retail distribution and needed to level up their content and storytelling.

Drawing on the brand’s name, an acronym for HAPPY IN YOUR OWN, Ryan creative directed, photographed, and edited HIYO’s first evergreen brand campaign. Using three archetype’s based on HIYO’s key demographics, the HAPPY IN YOUR OWN campaign weaves together the story of three friends from different backgrounds with different interests who converge in one moment to find their HIYO moment together.

Campaign Anthem

Display Ads

Campaign Teaser

Social Cutdowns